Your members are already members of other online communities. They can’t be a part of yours if you don’t have one. If you have not embraced an online community component as part of your membership management software, you’re leaving engagement opportunities on the table. If not, cutting edge is fine but you must stay ahead of member needs. If you are an association of technology wizards - it’s an absolute expectation of your industry. Ideally, where does your organization want to be with technology adoption? For some, it makes sense to be on the bleeding edge regardless of cost. If you are anticipating most of your members’ needs before they even realize they need it, you’ll never want for members. The same can be said for your organization. When you have everything you need for your meal magically appear, you’re receiving extraordinary service. In technology, theres a term known as bleeding edge, which describes the newest and latest innovations that some individuals and organizations love to. Shells investment in nature-based solutions is controversial for environmental groups, who were not falling over themselves to congratulate the oil major. To use a non technology-related example of eating at a restaurant, when you’re waiting for your meal it’s a much more memorable experience when the waiter or waitress anticipates your needs and fills your glass or bread basket without having to ask. Using paracetamol or paracetamol containing products such as Lemsip cold & flu long-term may potentially increase the anti-blood-clotting effect of warfarin, leading to an increased risk of bleeding. If you adopt technology AFTER your members are looking for it - if they have to come to you asking - your reputation as an industry leader is tarnished and you may have missed an opportunity to capture their hearts. Still, caution is not a bad thing and the positives may very well outweigh the potential negatives and costs behind too early of an adoption.īut unlike personal technology use (where you can pick up the newest iPhone at any time regardless of whether you’ve owned any of its predecessors), in tech for business embracing technology too late can be costly as well. It allows you to appear to be a leader in the usage of technology for less investment both financially and through time but you run the risk of someone getting there first. Cutting edge means you wait around for others to do the testing, to work out the kinks, to educate the users. It’s a large leap and failure is possible as you are first to claim it as yours but if it catches on, the new technology is now synonymous with your organization. You take a leap of faith that the technology will pass fad status and become a trend and you’ll lead your competitors. Bleeding edge is a danger because it’s costly to organizations. In professional technology the terms bleeding edge and cutting edge are more frequently employed. In personal technology we refer to people as early adopters or late adopters. As the technology becomes more widely embraced, the cost drops (unless it’s an Apple product) and the online community of users become gurus in its operation. You’re akin to a very underpaid beta-tester. When you adopt a product or service too early in its introduction it’s more costly and prone to those first year errors/bugs.
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